Morning Tide was founded in 2025 by ocean enthusiasts who live each of the experiences that inspire their designs. Specializing in casual and sportswear, it caters to those who enjoy fishing, scuba diving, sailing, spearfishing, the beach, marine wildlife observation, and any activity connected to the sea. Each design is unique and born from real experiences on the water. Morning Tide dresses those who feel the ocean is part of their lives, both on and off the water.